Ryan Bourne is the R Evan Scharf Chair for the Public Understanding of Economics at the Cato Institute. We're going to discuss "surge pricing" such as the kind that Uber does and airlines do (why flights are more expensive over Thanksgiving than a week later, for example), and that Wendy was probably going to try just before getting scared into saying they weren't.
A Frosty Reception for Wendy's over Dynamic Pricing | Cato Institute