Trevor Wagener talks Online Shopping and Hybrid Shopping Trends


Shopping

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I'm always fascinated by changes in how people shop. Trevor Wagener is the Director of Research and Economics, Computer & Communications Industry Association. We're going to talk about how the advent of online shopping and hybrid shopping such as ordering online and picking up "at the curb" is changing the shopping experience. What's working, what's not, what do consumers seem to want? A couple of interesting studies from Deloitte: offerings-20220125-insightiq-ccia-retail-today.pdf (deloittedigital.com) and offerings-20220125-insightiq-ccia-consumer-preferences-embrace-a-mix-of-physical-and-digital.pdf (deloittedigital.com)


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