Jim Reuter, CEO of FirstBank

Reuter has extensive banking experience, starting his career at FirstBank in 1987 and holding several different roles within the organization. 

He previously served as FirstBank’s Chief Operating Officer (COO) where he oversaw many of the bank’s divisions, including: loan/mortgage operations, IT, online banking, payments, contact center, online account/loan acquisition, and treasury management. FirstBank has attributed many of the bank’s products and IT innovations over the years to Reuter’s leadership and guidance. Prior to his roles in operations and IT, Reuter served as a loan officer in FirstBank’s Palm Desert location.


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