The Super Bowl is going to look different in a variety of ways this year, with fewer fans in the stands and a socially distanced halftime show. The commercials will look different too, with many prominent companies sitting this one out, including Budweiser. Other companies are adjusting their messages for a pandemic-weary audience.
We look at it with Emmy Award winning ad executive Ross Martin and MSU Denver Marketing Professor Darrin Duber-Smith.
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