Columbia University Business School Professor Eric J. Johnson's remarkable new book "The Elements of Choice." If you are a decision-maker, and especially if you are a decision-maker at a business whose success requires other people to make decisions, this book is a must-read. You'll learn remarkable insights about how the way questions are posed in surveys or on shopping websites or even in wine tasting competitions can massively (and usually predictably) impact the results of those questions, shopping decisions, etc.